master class in 'framing the debate': Jimmy McMillan "Rent is too damn high"

Watch this master class in 'Framing the Debate' from Jimmy McMillan of the "Rent is too damn high" party in the NY Governor's debate.

As James Carville and Paul Begala wrote in Buck Up, Suck Up “It’s easy for a politician to stay ‘on message’ when all he’s doing is reading from a piece of paper… The true test of message discipline, however, is the ability to repeat the message when someone’s trying to throw you off-message. That’s when a fanatical commitment to returning again and again to your basic point is essential.
Think of it as a game. You’ve been dropped into the middle of a rhetorical maze. Your job is to get back to ‘home base’ – your message – in as few words as possible.”